Current Positions

Sr. Marketing Analytics Manager – Sr. Manager

Our client is a major consulting firm with over $30B in revenues.   Analytics, part of our client’s Digital Organization, can help companies grow its businesses in entirely new ways.  The ability to gain insights from your data is critical – it lets you make faster and smarter decisions as you tackle your most complex business issues. With experience across every industry, our client can help you turn insights into action, and action into tangible results. 

Digital Revolution

The Digital Revolution is changing everything.  It’s everywhere – transforming how we work and play. Are you leading the way as a digital disrupter?  Our client’s Digital Practice is driving these exciting changes and bringing them to life across 40 industries in more than 120 countries. At the forefront of digital you’ll create it, own it, and make it a reality for clients looking to better serve their connected customers and operate always-on enterprises. Join and become an integral part of our client’s experienced digital team with the credibility, expertise, and insight customers depend on.

Our client’s Digital organization is powered by three practices –Mobility, Interactive, and Analytics.  As part of their Analytics practice, you’ll deliver analytically-informed, issue-based solutions that help clients make faster, smarter decisions. You’ll play a critical role in helping them tackle complex business issues.

Marketing Analytics

Analytics delivers insight driven outcomes at scale to help organizations improve performance. Our extensive capabilities range from accessing and reporting on data to advanced mathematical modeling, forecasting and sophisticated statistical analysis. Specifically our client…

• Help companies better understand consumers and how to connect with them across markets and channels, using data and analytics
• Optimize marketing processes and integrate across the enterprise in order to maximize the opportunities of data, analytics and marketing outcomes.
• We build, deploy, maintain and scale marketing solutions that reduce complexity and cost
• Partner and team with technology solution providers and marketing agencies to deliver the best solution meeting the needs of our clients
• Offer our clients end to end solutions and services

The results we deliver for our clients:

• Serves over 100 clients globally with a consistent marketing effectiveness increase of 14%
• Optimizes over $12B in marketing spend for clients worldwide
• Drove $700 M over three years in annual benefits for global retailer
• Provided 25% spending saving for global payments  processing company
• Improved marketing effectiveness by 20% for a global high tech company

Job Description

You will be responsible for using quantitative methods to assess the impact of all marketing vehicles (including offline and digital). This process requires the use of advanced statistical analysis in a marketing analytics context.

The key responsibilities include:

• Client-facing interaction including providing analyses, recommendations, presentations and advice to clients.
• Project-based analytics including but not limited to Marketing Mix Modeling, Multi-Channel Attribution, Digital Analytics, Pricing and Promotion and Demand Forecasting
• Leading project team and responsible for team’s growth and development.

Qualifications

Basic Qualifications:  Our Experience

• Minimum of 2 – 10+ years experience in the analysis of Marketing data using SAS and other statistical modeling tools
• Minimum of 2 – 10 + year external consulting experience to Fortune 50/500 clientele
• Minimum of  Bachelor’s Degree required – preferably in Econometrics, Statistics, Economics, Marketing, or Computer Science with emphasis in Statistics; Masters preferred

Preferred Skills:   Set Yourself  Apart

• Possess a blend of marketing acumen, consulting expertise, and analytical capabilities that can will create value and insights for our clients.
• Experience in the analysis of marketing databases using SAS or other statistical modeling tools.
• Experience with analytic projects in any of the following areas: Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations, Digital, Marketing Intelligence & Competitive Analysis
• Has project management, time management and communication skills necessary to execute the responsibilities and deliver against client expectations
• Plan and manage own work in collaboration with the team to meet assigned deliverables in a timely manner.
• Excellent written and oral communication skills with ability to clearly communicate ideas and results to non-technical business people
• Experience in Customer-level Data Analysis (customer segmentation, predictive modeling, etc.) is a plus
• Demonstrated teamwork and collaboration in a professional setting; either military or civilian